Data

Survey of M-Services

Queensland University of Technology
Sullivan , Mort ; Drennan, Judy
Viewed: [[ro.stat.viewed]] Cited: [[ro.stat.cited]] Accessed: [[ro.stat.accessed]]
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© Queensland University of Technology, 2003.

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The owners of this data collection reserve the right to provide access to the data by negotiation. You could be required to indicate your intended use of the data and to fulfil other terms and conditions as determined by the data owners. For permission to view/re-use this data set, please contact Judy Drennan at j.drennan@qut.edu.au or by phoning +61 7 3138 5308.

Contact Information

Postal Address:
Judy Drennan

j.drennan@qut.edu.au

Full description

A web-based survey was conducted with 250 people, 59% women and 41% men aged between 17 and 19 to 40+ years. The aim of the survey was to discover the factors influencing the use of m-services (mobile services) in the context of consumers' existing relationships with mobile devices; the type of involvement relevant to this consumption domain; and whether the personal attributes of innovativeness and self-efficacy influence use of m-services.

Data was collected by placing the survey in a prominent position on a university school's homepage. A number of email invitations were sent to staff and students directing them to the survey and requesting they forward the survey to others, especially those outside of the university community.

Survey data is in SPSS format and was analysed using SPSS Amos (structural equation modelling software).

Data time period: 2003 to 31 12 2003

This dataset is part of a larger collection

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Related Publications

  • Associated with Drennan, Judy and Sullivan Mort, Gillian. (2005). Marketing M-Services: Establishing a Usage Benefit Typology Related to Mobile User Characteristics. The Journal of Database Marketing and Customer Strategy Management, 12(4), pp. 327-341.
    uri : eprints.qut.edu.au/22140/

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159.10546,-9.22108 159.10546,-54.77722 112.92145,-54.77722 112.92145,-9.22108 159.10546,-9.22108

136.0134565,-31.999151

Subjects
Commerce, Management, Tourism and Services | Consumer behaviour | Electronic | Electronic markets | Marketing | Mobile commerce | Mobile communication systems | Telemarketing | Wireless communication systems |

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