Judy Drennan

Brief description

Dr Judy Drennan is a leader of the Services Innovation Research Program in the Faculty of Business and a Professor within the School of Advertising, Marketing and Public Relations – QUT. Judy is a distinguished academic with numerous best paper and teaching awards. Her research direction has extended from her PhD dissertation with two key research themes emerging from this study: e-marketing and entrepreneurship.Since 2002, her research has expanded to include mobile phone marketing (m-marketing) and social marketing. Judy also considers teaching to be vitally important in her profession and also publishes research in the field of education.Her research interests include -Social marketingM-marketingServices marketingSocial entrepreneurshipSmart ServicesFuture collaboration interests

Full description

Judy Drennan holds a Master of Education (University of Melbourne) and a PhD (Deakin University) which focussed on information technology networks and small businesses. Judy's research direction has extended from her PhD thesis with two key research themes emerging from this study: e-marketing and entrepreneurship. Since 2002, Judy's research has expanded to include:

• Mobile phone marketing (m-marketing)
• Social marketing
• Services marketing
• Social entrepreneurship
• Smart services.

Future collaboration interests include the impact of mobile phones on consumer well-being and the evaluation of the effectiveness of online health intervention programs.

Judy has received multiple teaching and best paper awards.

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