Data

Survey of market research managers' views about customer analytics

Deakin University
Associate Professor David Bednall (Aggregated by) David Bednall (Aggregated by) Sharman Lichtenstein (Aggregated by)
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ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rfr_id=info%3Asid%2FANDS&rft_id=info:doi10.26187/deakin.25807789.v1&rft.title=Survey of market research managers' views about customer analytics&rft.identifier=10.26187/deakin.25807789.v1&rft.publisher=Deakin University&rft.description=Data based on survey responses from an online questionnaire directed at market research managers in the US.Using an online questionnaire 435 market research managers in the United States were surveyed about their views on using customer analytics to provide reliable customer information to gain market edge.Using SPSS AMOS software, the resulting data identifies new trends in the business intelligence industry in transition and particularly the usage by market relations managers of customer analytics information.&rft.creator=Associate Professor David Bednall&rft.creator=David Bednall&rft.creator=David Bednall&rft.creator=Sharman Lichtenstein&rft.date=2024&rft_rights= https://creativecommons.org/licenses/by/4.0/&rft_subject=Marketing research methodology&rft_subject=Inter-organisational, extra-organisational and global information systems&rft_subject=market research&rft_subject=customer analytics&rft_subject=United States&rft_subject=business intelligence&rft_subject=customer information&rft_subject=customer relationship management&rft.type=dataset&rft.language=English Access the data
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Data based on survey responses from an online questionnaire directed at market research managers in the US.

Using an online questionnaire 435 market research managers in the United States were surveyed about their views on using customer analytics to provide reliable customer information to gain market edge.

Using SPSS AMOS software, the resulting data identifies new trends in the business intelligence industry in transition and particularly the usage by market relations managers of customer analytics information.

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Subjects
Inter-organisational, extra-organisational and global information systems | Marketing research methodology | United States | business intelligence | customer analytics | customer information | customer relationship management | market research |

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ACN 633 798 857