Brief description
David Bednall teaches in the areas of consumer behaviour, customer profiling, market research, and advertising. His research interests include market research, customer analytics,and consumer response to trade marks (especially colour Social networks). Subjects
Commerce, Management, Tourism and Services |
Information and Computing Sciences |
Information Systems |
Interorganisational Information Systems and Web Services |
Marketing |
Marketing Research Methodology |
User Contributed Tags
Login to tag this record with meaningful keywords to make it easier to discover
Identifiers
- ORCID : 0000-0001-7549-770X
- NLA : nla.party-857317
- URI : www.scopus.com/authid/detail.url?authorId=8702419000
- Local : deakin.edu.au/dro/author/50
- URL : dro.deakin.edu.au/authors/David_Bednall/13066281
- AuCNLKIN : abv02145764
- AU-AuCNLKIN : 35187855
- AU-VDU : dro.deakin.edu.au/list/author_id/50
- AU-VDU : research-data.deakin.edu.au/mint/published/persist/cd8722fcffc9a0b13e63d061b63d15bb
- AuCNLKIN : nla.gov.au/anbd.aut-an35187855