Data

Customer analytics managers' views about market research

Deakin University
Associate Professor David Bednall (Aggregated by) David Bednall (Aggregated by) Sharman Lichtenstein (Aggregated by) Stewart Adam (Aggregated by)
Viewed: [[ro.stat.viewed]] Cited: [[ro.stat.cited]] Accessed: [[ro.stat.accessed]]
ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rfr_id=info%3Asid%2FANDS&rft_id=info:doi10.26187/deakin.25807792.v1&rft.title=Customer analytics managers' views about market research&rft.identifier=10.26187/deakin.25807792.v1&rft.publisher=Deakin University&rft.description=Data based on survey responses from online questionaire directed at Customer Analytics managers in the United States. Respondents recruited were mainly in CRM, customer data warehouse or CA roles.Success was measured on several items asking respondents to compare the success of their organisation with others in their industry on measures such as profitability and new product development. Items about the integration of MR and CA were included. These talked about effectively combining CA and MR for the purpose of identifying new markets and new segments as well as reducing churn.&rft.creator=Associate Professor David Bednall&rft.creator=David Bednall&rft.creator=David Bednall&rft.creator=Sharman Lichtenstein&rft.creator=Stewart Adam&rft.date=2024&rft_rights= https://creativecommons.org/licenses/by/4.0/&rft_subject=Marketing research methodology&rft_subject=Inter-organisational, extra-organisational and global information systems&rft_subject=market research&rft_subject=customer analytics&rft_subject=United States&rft_subject=business intelligence&rft_subject=customer information&rft_subject=customer relationship management&rft.type=dataset&rft.language=English Access the data
Cite Saved to MyRDA Save to MyRDA

Full description

Data based on survey responses from online questionaire directed at Customer Analytics managers in the United States. Respondents recruited were mainly in CRM, customer data warehouse or CA roles.

Success was measured on several items asking respondents to compare the success of their organisation with others in their industry on measures such as profitability and new product development. Items about the integration of MR and CA were included. These talked about effectively combining CA and MR for the purpose of identifying new markets and new segments as well as reducing churn.

This dataset is part of a larger collection

Click to explore relationships graph
Help

Related People

Subjects
Inter-organisational, extra-organisational and global information systems | Marketing research methodology | United States | business intelligence | customer analytics | customer information | customer relationship management | market research |

User Contributed Tags    

Login to tag this record with meaningful keywords to make it easier to discover

Identifiers
ACN 633 798 857