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Egregious behaviour and customer defection: the impact on market share after BP’s Gulf disaster

Deakin University
AY Lee (Aggregated by) M Polonsky (Aggregated by) Z Wang (Aggregated by)
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Egregious behaviour and customer defection: the impact on market share after BP’s Gulf disaster

Issued: 2012-01-01

Created: 2024-06-03

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