Data

Timeline of the development of Instagram's promotional culture and advertising model (2010-2020)

The University of Queensland
Associate Professor Nicholas Carah (Aggregated by) Associate Professor Nicholas Carah (Aggregated by) Ms Maria Brown (Aggregated by) Ms Maria Brown (Aggregated by)
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Contact Information

mariagemma.brown@uq.edu.au

Full description

This timeline was developed from a review of industry trade press from 2010 to 2020 to document the development of Instagram's promotional culture and advertising model.

Issued: 15 08 2022

Data time period: Data collected from: 2010-01-01T00:00:00Z
Data collected to: 2019-01-01T00:00:00Z

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Subjects
Advertising | Communication and Media Studies | Instagram | Language, Communication and Culture | Marketing | Online retail | Social media | branding | eng | mobile social media | shoppability |

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Other Information
Optimizing looking and buying on Instagram: tracing the platformization of advertising and retail on mobile social media

local : UQ:53287a2

Carah, Nicholas, Brown, Maria-Gemma and Hickman, Sarah (2022). Optimizing looking and buying on Instagram: tracing the platformization of advertising and retail on mobile social media. Television and New Media, 24 (4), 152747642211230-396. doi: 10.1177/15274764221123033

Research Data Collections

local : UQ:289097

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