project

NESP TWQ Project 2.1.3 - Harnessing the science of social marketing and behaviour change for improved water quality in the GBR: an action research project, 2016-2018 (JCU)


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Research Project

Researchers: Australian Institute of Marine Science (Associated with) ,  Australian Institute of Marine Science (AIMS) (Associated with) ,  Chase, Peter (collaborator) ,  Durante, Jeanette (collaborator) ,  Farr, Marina (collaborator)
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Full description Working in partnership with staff from the Australian Government’s Department of the Environment (DotE), and the Queensland Government’s Departments of Science Information Technology and Innovation (DSITI) and Environment Heritage and Protection (DEHP), this project will use data collected from land managers and elsewhere to critically evaluate the way water quality (WQ) improvement programmes are ‘marketed’. It will use insights from those evaluations to inform the reconfiguration of marketing and engagement strategies associated with programmes scheduled for roll-out during 2017, demonstrating methods for monitoring and assessing the extent to which these different Programmes and changed strategies improve adoption and alter behaviours.

Notes Credit
This project was funded by the Australian Government's Department of Agriculture, Water and the Environment through the National Environmental Science Programme Tropical Water Quality (NESP TWQ) hub with co-investment from project partners and collaborators.

Data time period: 2016-01-01 to 10 12 2018

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Subjects
National Environmental Science Programme Tropical Water Quality (NESP TWQ) hub | environment | farming | marine |
Other Information
Project page

url : https://nesptropical.edu.au/index.php/round-2-projects/project-2-1-3/

NESP TWQ Hub

url : https://nesptropical.edu.au/index.php/nesp-twq/

Department of Climate Change, Energy, the Environment and Water - National Environmental Science Program website

url : https://www.dcceew.gov.au/science-research/nesp/hub-tropical-water-quality

Project photo gallery

url : https://eatlas.org.au/nesp-twq-2/social-marketing-for-improved-wq-2-1-3

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  • global : e7146e59-5991-4569-9e72-5c273c11c4ec
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OPEN Creative Commons Attribution 4.0 International License View details

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