Linkage Projects - Grant ID: LP200301483 [ 2022-02-03 - 2025-02-02 ]

Research Grant

Researchers: Kathleen Chell (Chief Investigator) ,  Prof Michael Polonsky (Chief Investigator) ,  Professor Barbara Masser (Chief Investigator) ,  Dr Janecke Wille (Partner Investigator) ,  Tanya Davison (Partner Investigator)

Brief description Engaging ethnic minority and majority blood donors in donor recruitment. Word-of-mouth is a potentially powerful way to recruit blood donors. Talking about donation increases awareness, trust, commitment and positive feelings about donating, particularly in ethnic minority groups. However, donors seldom tell others about donating. This project aims to determine how to motivate blood donors to recruit new donors using word-of-mouth, through research comprising co-design, surveys, and experiments. This project will generate new knowledge of how to encourage effective word-of-mouth for pro-social behaviours. Expected outcomes include producing culturally relevant, validated resources that will significantly benefit Australia by encouraging effective conversations to promote blood donation in all communities.

Funding Amount $389,874

Funding Scheme Linkage Projects

View this grant in the ARC Data Portal