Data

Infographic - Communicating Health: Optimising Young Adults' Engagement with Health Messages using Social Media: Study Protocol

Monash University
Catherine Lombard (Aggregated by) Claire Palermo (Aggregated by) Helen Truby (Aggregated by)
Viewed: [[ro.stat.viewed]] Cited: [[ro.stat.cited]] Accessed: [[ro.stat.accessed]]
ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rfr_id=info%3Asid%2FANDS&rft_id=info:doi10.26180/5db8c30fb30c3&rft.title=Infographic - Communicating Health: Optimising Young Adults' Engagement with Health Messages using Social Media: Study Protocol&rft.identifier=https://doi.org/10.26180/5db8c30fb30c3&rft.publisher=Monash University&rft.description=Infographic of 'Communicating Health - Optimising Young Adults' Engagement with Health Messages using Social Media: Study Protocol' publication. A link to the journal article is found below (Lombard et al, 2018, DOI 10.1111/1747-0080.12448).AbstractBackgroundObesity is a global health problem. Understanding how to utilise social media (SM) as a platform for intervention and engagement with young adults (YAs) will help the practitioners to harness this media more effectively for obesity prevention.Aim Communicating health (CH) aims to understand the use of SM by YAs, including Aboriginal YAs, and in doing so will improve the effectiveness of SM strategies to motivate, engage and retain YAs in interventions to reduce the risk of obesity, and identify and disseminate effective ways for health professionals to deliver obesity prevention interventions via SM.Methods The present study describes the theoretical framework and methodologies for the CH study, which is organised into four interrelated phases, each building on the outcomes of preceding phases. Phase 1 is a mixed methods approach to understand how YAs use SM to navigate their health issues, including healthy eating. Phase 2 utilises co-creation workshops where YAs and public health practitioners collaboratively generate healthy eating messages and communication strategies. Phase 3 evaluates these messages in a real-world setting. Phase 4 is the translation phase where public health practitioners use outcomes from CH to inform future strategies and to develop tools for SM for use by stakeholders and the research community.DiscussionThe outcomes will include a rich understanding of psycho-social drivers and behaviours associated with healthy eating and will provide insight into the use of SM to reach and influence the health and eating behaviours of YAs.&rft.creator=Catherine Lombard&rft.creator=Catherine Lombard&rft.creator=Claire Palermo&rft.creator=Claire Palermo&rft.creator=Helen Truby&rft.creator=Karen Klassen&rft.creator=Karen Klassen&rft.creator=Linda Brennan&rft.creator=Linda Brennan&rft.creator=Megan Lim&rft.creator=Megan Lim&rft.creator=Mike Reid&rft.creator=Mike Reid&rft.creator=Moria Dean&rft.creator=Moria Dean&rft.creator=Professor Helen Truby&rft.creator=Professor Helen Truby&rft.creator=Tracy McCaffrey&rft.creator=Tracy McCaffrey&rft.creator=Troy Walker&rft.creator=Troy Walker&rft.date=2019&rft_rights=CC-BY-NC-4.0&rft_subject=Communicating Health&rft_subject=Social Marketing&rft_subject=Young Adults&rft_subject=Nutrition&rft_subject=Diet&rft_subject=Social Media&rft_subject=Health&rft_subject=Wellbeing&rft_subject=Dietetics&rft_subject=Food&rft_subject=Public Nutrition Intervention&rft_subject=Nutrition and Dietetics not elsewhere classified&rft_subject=Marketing Communications&rft_subject=Marketing not elsewhere classified&rft.type=dataset&rft.language=English Access the data
Cite Saved to MyRDA Save to MyRDA

Licence & Rights:

Non-Commercial Licence view details
CC-BY-NC

CC-BY-NC-4.0

Full description

Infographic of 'Communicating Health - Optimising Young Adults' Engagement with Health Messages using Social Media: Study Protocol' publication. A link to the journal article is found below (Lombard et al, 2018, DOI 10.1111/1747-0080.12448).

Abstract
Background
Obesity is a global health problem. Understanding how to utilise social media (SM) as a platform for intervention and engagement with young adults (YAs) will help the practitioners to harness this media more effectively for obesity prevention.

Aim
Communicating health (CH) aims to understand the use of SM by YAs, including Aboriginal YAs, and in doing so will improve the effectiveness of SM strategies to motivate, engage and retain YAs in interventions to reduce the risk of obesity, and identify and disseminate effective ways for health professionals to deliver obesity prevention interventions via SM.

Methods
The present study describes the theoretical framework and methodologies for the CH study, which is organised into four interrelated phases, each building on the outcomes of preceding phases. Phase 1 is a mixed methods approach to understand how YAs use SM to navigate their health issues, including healthy eating. Phase 2 utilises co-creation workshops where YAs and public health practitioners collaboratively generate healthy eating messages and communication strategies. Phase 3 evaluates these messages in a real-world setting. Phase 4 is the translation phase where public health practitioners use outcomes from CH to inform future strategies and to develop tools for SM for use by stakeholders and the research community.

Discussion
The outcomes will include a rich understanding of psycho-social drivers and behaviours associated with healthy eating and will provide insight into the use of SM to reach and influence the health and eating behaviours of YAs.

Issued: 2019-11-19

Created: 2019-11-19

This dataset is part of a larger collection

Click to explore relationships graph
Help

Related People

Subjects
Communicating Health | Diet | Dietetics | Food | Health | Marketing Communications | Marketing not elsewhere classified | Nutrition | Nutrition and Dietetics not elsewhere classified | Public Nutrition Intervention | Social Marketing | Social Media | Wellbeing | Young Adults |

User Contributed Tags    

Login to tag this record with meaningful keywords to make it easier to discover

Identifiers
Similar data you may be interested in: