Data

HE001558-The role of social media opinion leaders in travel health communication

The University of Queensland
Associate Professor Jie Wang (Aggregated by) Dr Jie Wang (Aggregated by) Ms Yimeng Zhao (Aggregated by) Ms Yimeng Zhao (Aggregated by)
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ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rfr_id=info%3Asid%2FANDS&rft_id=info:doi10.48610/24401e1&rft.title=HE001558-The role of social media opinion leaders in travel health communication&rft.identifier=RDM ID: 5b368790-560c-11ed-8879-df1c37219568&rft.publisher=The University of Queensland&rft.description=The data was collected for master thesis on the topic of The role of social media opinion leaders in travel health communication. The questions relates to travel health (perception and protection). Furthermore, there are questions about social media opinion leaders. It is quantitative data with five open-ended questions. The data was collected from 302 Chinese millennial travellers. Participants completed this survey online through Qualtrics. Importantly, there was a experiment component included in this survey. Participants were randomly assigned to one of for experiment conditions.&rft.creator=Associate Professor Jie Wang&rft.creator=Dr Jie Wang&rft.creator=Ms Yimeng Zhao&rft.creator=Ms Yimeng Zhao&rft.date=2022&rft_rights= https://creativecommons.org/licenses/by/4.0/deed.en&rft_subject=eng&rft_subject=Tourism management&rft_subject=Tourism&rft_subject=COMMERCE, MANAGEMENT, TOURISM AND SERVICES&rft.type=dataset&rft.language=English Access the data
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School of Business

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The data was collected for master thesis on the topic of The role of social media opinion leaders in travel health communication. The questions relates to travel health (perception and protection). Furthermore, there are questions about social media opinion leaders. It is quantitative data with five open-ended questions. The data was collected from 302 Chinese millennial travellers. Participants completed this survey online through Qualtrics. Importantly, there was a experiment component included in this survey. Participants were randomly assigned to one of for experiment conditions.

Issued: 2022

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Subjects
Commerce, Management, Tourism and Services | Tourism | Tourism Management | eng |

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local : UQ:289097

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