Examination of consumers' and food industry's use and views of plant-based food products [ 2002-06-24 - 2005-12-31 ]

Research Grant

Researchers: David Crawford (Chief Investigator) ,  Dr Anthony Worsley (Chief Investigator) ,  Ms Emma Lea (Postdoctoral Fellow)

Brief description Examination of consumers' and food industry's use and views of plant-based food products. Plant food products such as cereal grains, fruits, vegetables and legumes can provide physiological benefits for consumers, value-adding opportunities for industry, and, ecological sustainability. This project will examine the factors driving consumer interest in this area and gauge the extent of industry and mass media influences over consumer demand. \r\n\r\nMajor outcomes of the project include greater understanding of consumer use of these foods, segmentation of the consumer market, novel segmentation instruments, a stronger basis for communication between industry and consumers regarding plant foods, and identification of opportunities and barriers to the production and marketing of novel plant food products.

Funding Amount $195,552

Funding Scheme Discovery Projects

View this grant in the ARC Data Portal