Research Grant
[Cite as https://purl.org/au-research/grants/arc/DE220100100]Researchers: ARC Linkage Grant LP1701000985 (Funded by) , Felix Septianto (Discovery Early Career Researcher Award)
Brief description The Role of Emotions in Marketing Cultured Meat. Traditional agriculture has a strong environmental impact. One solution to reduce this impact is cultured meat, which is meat created via a cell culture, rather than from a slaughtered animal. This project aims to examine the role of emotions in promoting consumer acceptance, which is the greatest barrier facing the commercialisation of cultured meat. The expected outcome is insight into factors influencing the acceptance of cultured meat, allowing development of effective marketing communication strategies. This should provide benefits including reduced environmental and ethical impact of conventional meat and improvement to Australian agribusiness. Similar strategies could also potentially be applied to other emerging food technologies.
Funding Amount $440,524
Funding Scheme Discovery Early Career Researcher Award
- PURL : https://purl.org/au-research/grants/arc/DE220100100
- ARC : DE220100100