Data

Data for Twitter use by Australian universities

Deakin University
Uwe Kalina (Aggregated by)
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ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rfr_id=info%3Asid%2FANDS&rft_id=info:doi10.4225/16/52007FE991BF6&rft.title=Data for Twitter use by Australian universities&rft.identifier=10.4225/16/52007FE991BF6&rft.publisher=Deakin University&rft.description=Universities are now observed using social media communications channels for a variety of purposes, including marketing, student recruitment, student support and alumni communication. This paper presents an investigation into the use of the Twitter social media platform by universities in Australia, using publicly available Twitter data over a two year period. A social media network visualisation method is developed to make visible the interactions between a university and its stakeholders in the Twitter environment. This analysis method provides insights into the differing ways Australian universities are active on Twitter, and how universities might more effectively use the platform to achieve their individual objectives for institutional social media communications.&rft.creator=Uwe Kalina&rft.date=2013&rft_rights= https://www.rioxx.net/licenses/all-rights-reserved/&rft_subject=Higher education&rft_subject=Marketing communications&rft_subject=social media&rft_subject=higher education&rft_subject=Australia&rft_subject=Twitter&rft_subject=Higher Education&rft_subject=Marketing Communications&rft.type=dataset&rft.language=English Access the data
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Universities are now observed using social media communications channels for a variety of purposes, including marketing, student recruitment, student support and alumni communication. This paper presents an investigation into the use of the Twitter social media platform by universities in Australia, using publicly available Twitter data over a two year period. A social media network visualisation method is developed to make visible the interactions between a university and its stakeholders in the Twitter environment. This analysis method provides insights into the differing ways Australian universities are active on Twitter, and how universities might more effectively use the platform to achieve their individual objectives for institutional social media communications.

Issued: 06 08 2013

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Subjects
Australia | Higher Education | Higher education | Marketing Communications | Marketing communications | Twitter | higher education | social media |

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local : 10.4225/16/52007FE991BF6

Identifiers
ACN 633 798 857