Research Grant
[Cite as https://purl.org/au-research/grants/arc/DP0211189]Researchers: A/Prof Rhett Walker (Chief Investigator) , Prof Lester Johnson (Chief Investigator)
Brief description An Investigation of Reasons Why Customers Adopt or Reject Technologically Facilitated Services. The study aims to widen the scope of ground-breaking work already undertaken, and published, by the Chief Investigators: to test and empirically substantiate hypotheses and conclusions deriving from that work; and to provide grounds by which service organisations may better understand and cater for the different needs and requirements of markets served by technologically facilitated services.
Funding Amount $50,000
Funding Scheme Discovery Projects
- PURL : https://purl.org/au-research/grants/arc/DP0211189
- ARC : DP0211189