Research Grant
[Cite as https://purl.org/au-research/grants/arc/LP0219276]Researchers: Dr David Kennedy (Chief Investigator) , Prof Dr Maria Fiatarone-Singh (Chief Investigator) , Prof Dr Philip Bohle (Chief Investigator) , Mrs Lesley Alway (Partner Investigator) , Prof Dr William Evans (Partner Investigator)
Brief description A consumer-adoption study: Exercise training for the healthy elderly in an Australian retirement community setting. Investigates the consumer-adoption process (knowledge, persuasion, decision, implementation, and confirmation) for an exercise training service in a retirement village. This project will evaluate the psychological and physical impacts of the new exercise service. From a consumer behaviour perspective it will examine behavioural outcomes (adoption vs non-adoption), as well as the individual differences that distinguish adopters from non-adopters. Finally, it will examine customer intentions (i.e. intention to stay, intention to recommend). The project will establish the product/service effectiveness and acceptability in Australia, as well as the marketing potential of the program for Australian retirement villages in general.
Funding Amount $110,000
Funding Scheme Linkage Projects
- PURL : https://purl.org/au-research/grants/arc/LP0219276
- ARC : LP0219276