VPRS 17606 Mother's Day Appeal Tin Wrappers

Full description

A major funding source for the hospital was the annual Mothers' Day Appeal, supported by the 3AW Community Services Trust. This series comprises several unused wrappers designed for use on the tins distributed to retailers and volunteer collectors.

The 3AW Community Services Trust was formed on 16 November 1950, dedicated to raising funds for the Women's (later Royal) Women's Hospital. In the early post-war years the hospital was run down and desperately overcrowded as the baby boom and European migration swelled the population. Radio station 3AW adopted the hospital's building fund and the Trust was formed to manage its fund raising efforts.

The enormous building appeal run by the hospital from the late 1940s and for which the Miss Teenage Quest was the major donor was finally realised in the 3AW Community Services Block, a 12 storey building in Grattan Street Carlton, opened in 1969 and the hospital's home until 2008. Millions of pounds and later dollars were raised for the hospital in the Trust's 44 years of operation.