Dataset
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ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rfr_id=info%3Asid%2FANDS&rft_id=info:doi10.4225/16/52007FE991BF6&rft.title=Data for Twitter use by Australian universities&rft.identifier=10.4225/16/52007FE991BF6&rft.publisher=Deakin University&rft.description=Universities are now observed using social media communications channels for a variety of purposes, including marketing, student recruitment, student support and alumni communication. This paper presents an investigation into the use of the Twitter social media platform by universities in Australia, using publicly available Twitter data over a two year period. A social media network visualisation method is developed to make visible the interactions between a university and its stakeholders in the Twitter environment. This analysis method provides insights into the differing ways Australian universities are active on Twitter, and how universities might more effectively use the platform to achieve their individual objectives for institutional social media communications.&rft.creator=Dr Joyce Nip&rft.date=2013&rft.coverage=northlimit=-10.013120799509; southlimit=-43.993538651226; westlimit=107.05371022224; eastLimit=154.86621022225; projection=WGS84&rft_rights=Copyright owner&rft_subject=social media&rft_subject=higher education&rft_subject=Australia&rft_subject=Twitter&rft_subject=Higher Education&rft_subject=EDUCATION&rft_subject=EDUCATION SYSTEMS&rft_subject=Marketing Communications&rft_subject=COMMERCE, MANAGEMENT, TOURISM AND SERVICES&rft_subject=MARKETING&rft_subject=Management of Education and Training Systems&rft_subject=EDUCATION AND TRAINING&rft_subject=EDUCATION AND TRAINING SYSTEMS&rft_subject=Experimental&rft.type=dataset&rft.language=English Access the data

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Postal Address:
Palmer, Stuart

stuart.palmer@deakin.edu.au

Full description

Universities are now observed using social media communications channels for a variety of purposes, including marketing, student recruitment, student support and alumni communication. This paper presents an investigation into the use of the Twitter social media platform by universities in Australia, using publicly available Twitter data over a two year period. A social media network visualisation method is developed to make visible the interactions between a university and its stakeholders in the Twitter environment. This analysis method provides insights into the differing ways Australian universities are active on Twitter, and how universities might more effectively use the platform to achieve their individual objectives for institutional social media communications.

Notes

IDENTIFIER:

Data time period: 12 2012 to 31 12 2013

Click to explore relationships graph

154.86621022225,-10.013120799509 154.86621022225,-43.993538651226 107.05371022224,-43.993538651226 107.05371022224,-10.013120799509 154.86621022225,-10.013120799509

130.95996022225,-27.003329725368