Data

The potential for development of food and wine tourism in the Cairns region

James Cook University
Thompson, Michelle
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ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rfr_id=info%3Asid%2FANDS&rft_id=https://researchdata.jcu.edu.au//published/d6a90a743dcbc10a5a3dfecbcdef4614&rft.title=The potential for development of food and wine tourism in the Cairns region&rft.identifier=https://researchdata.jcu.edu.au//published/d6a90a743dcbc10a5a3dfecbcdef4614&rft.publisher=James Cook University&rft.description=This dataset was created to examine the potential for the development of the food and wine tourism industry in the Cairns region. Cairns has a range of local food and wine products, including local seafood, coffee, tropical fruit and fruit wines. The research used a model developed by Hall and Sharples to identify the current position of the food and wine tourism industry and determine potential opportunities for its future development. Chi-square analyses identified three groups of tourists using interest in food and wine as a basis for classification. Approximately 45% of respondents self identified as food and wine tourists, however they were unaware of the availability of local food and wine until their arrival. A larger potential market of tourists who participated in food and wine tourism activities was also identified. The paper concludes by outlining a number of implications for marketing food and wine tourism in the Cairns region.&rft.creator=Thompson, Michelle &rft.date=2012&rft_rights=&rft_subject=food tourism&rft_subject=wine tourism&rft_subject=segmentation&rft_subject=motivation&rft_subject=cairns&rft.type=dataset&rft.language=English Access the data
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This dataset was created to examine the potential for the development of the food and wine tourism industry in the Cairns region. Cairns has a range of local food and wine products, including local seafood, coffee, tropical fruit and fruit wines. The research used a model developed by Hall and Sharples to identify the current position of the food and wine tourism industry and determine potential opportunities for its future development. Chi-square analyses identified three groups of tourists using interest in food and wine as a basis for classification. Approximately 45% of respondents self identified as food and wine tourists, however they were unaware of the availability of local food and wine until their arrival. A larger potential market of tourists who participated in food and wine tourism activities was also identified. The paper concludes by outlining a number of implications for marketing food and wine tourism in the Cairns region.

Notes

This dataset is a spreadsheet (csv).

Created: 2012-02-08

Data time period: 2006 to 30 11 2007

This dataset is part of a larger collection

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Subjects
cairns | food tourism | motivation | segmentation | wine tourism |

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Identifiers
  • Local : researchdata.jcu.edu.au//published/d6a90a743dcbc10a5a3dfecbcdef4614
  • Local : jcu.edu.au/tdh/collection/74d999cf-1d44-4987-acb4-35dd302463cd
  • Local : 1a45b795b51aeaf7938beae7377d6510
ACN 633 798 857