Television advertising to promote NHMRC Guidelines for low risk alcohol consumption: experimental study [ 2014 - 2017 ]

Research Grant

Researchers: Prof Melanie Wakefield (Principal investigator) ,  A/Pr Sarah Durkin ,  Dr Helen Dixon ,  Prof Simone Pettigrew

Brief description This project aims to experimentally assess the impact of television advertising that promotes the 2009 NHMRC Guidelines on alcohol consumption, on adults' (aged 18-64) estimates of drinking levels that incur an increased risk of short and long term harm. The Guidelines advise that adults should limit consumption to 2 standard drinks/day to reduce the risk of lifetime harm, and to 4 standard drinks on any single drinking occasion to reduce the risk of short-term harm from that occasion.

Funding Amount $AUD 670,013.38

Funding Scheme Project Grants

Notes Standard Project Grant