Data

Surveying the Landscape of Breastmilk Substitute (BMS) Marketing Practices in Four Countries

Western Sydney University
Stevens, Jeni ; Mulpeter, Ellie ; Sterken, Elizabeth ; Stewart, Kirstin ; Sheedy, Gina ; White, Marianne ; Cadwell, Karin ; Blair, Anna ; O'Connor, Barbara
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ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rfr_id=info%3Asid%2FANDS&rft_id=info:doi10.26183/16e1-k124&rft.title=Surveying the Landscape of Breastmilk Substitute (BMS) Marketing Practices in Four Countries dataset&rft.identifier=10.26183/16e1-k124&rft.publisher=Western Sydney University&rft.description=It is important to determine if World Health Organization’s International Code ofMarketing of Breastmilk Substitutes (“WHO Code”) in countries around theworld are effective in stopping WHO Code breaches, which aims to reduce therisk of dangerous marketing practices which negatively affects the health ofwomen, children and their families. The research provides evidence of the need for stronger international andnational regulations, and monitoring of baby feeding products marketing. Theresearch can be used to direct governmental and non-governmental nationalstrategic planning regarding marketing practices of the baby feeding products industry. This dataset includes two files containing participant information and image data from GooseChase. This dataset cannot be openly shared due to ethics conditions. To discuss the research, please contact Jeni Stevens or [email protected] ORCID 0000-0003-0182-3829&rft.creator=Stevens, Jeni &rft.creator=Mulpeter, Ellie &rft.creator=Sterken, Elizabeth &rft.creator=Stewart, Kirstin &rft.creator=Sheedy, Gina &rft.creator=White, Marianne &rft.creator=Cadwell, Karin &rft.creator=Blair, Anna &rft.creator=O'Connor, Barbara &rft.date=2025&rft.coverage=Australia&rft.coverage=Canada&rft.coverage=United States of America&rft.coverage=United Kingdom&rft_rights=Copyright Western Sydney University&rft_subject=Infants&rft_subject=Babies&rft_subject=Health&rft_subject=Formula&rft_subject=Teats&rft_subject=Bottles&rft_subject=Marketing&rft_subject=Breast-milk&rft_subject=International Code of Marketing of Breast-Milk Substitutes&rft_subject=Advertising&rft_subject=WHO Code&rft_subject=Breast feeding&rft_subject=Breast milk&rft_subject=Breastmilk&rft_subject=Canada&rft_subject=United Kingdom&rft_subject=UK&rft_subject=United States of America&rft_subject=USA&rft_subject=Australia&rft_subject=Breastfeeding&rft_subject=Family&rft_subject=Birthing people&rft_subject=Mothers&rft_subject=SDG 3 - Good Health and Well-being&rft_subject=SDG 10 - Reduced Inequalities&rft_subject=Family care&rft_subject=Health services and systems&rft_subject=HEALTH SCIENCES&rft_subject=Health services and systems not elsewhere classified&rft_subject=Midwifery not elsewhere classified&rft_subject=Midwifery&rft_subject=Nursing not elsewhere classified&rft_subject=Nursing&rft_subject=Health promotion&rft_subject=Public health&rft_subject=Nutrition&rft_subject=Public health (excl. specific population health)&rft_subject=HEALTH&rft_subject=Neonatal and child health&rft_subject=Specific population health (excl. Indigenous health)&rft_subject=Women's and maternal health&rft.type=dataset&rft.language=English Access the data
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It is important to determine if World Health Organization’s International Code ofMarketing of Breastmilk Substitutes (“WHO Code”) in countries around theworld are effective in stopping WHO Code breaches, which aims to reduce therisk of dangerous marketing practices which negatively affects the health ofwomen, children and their families. The research provides evidence of the need for stronger international andnational regulations, and monitoring of baby feeding products marketing. Theresearch can be used to direct governmental and non-governmental nationalstrategic planning regarding marketing practices of the baby feeding products industry. This dataset includes two files containing participant information and image data from GooseChase.

This dataset cannot be openly shared due to ethics conditions. To discuss the research, please contact Jeni Stevens or [email protected] ORCID 0000-0003-0182-3829

Created: 2025-03-28

Data time period: 2023 to 31 12 2024

This dataset is part of a larger collection

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Spatial Coverage And Location

text: Australia

text: Canada

text: United States of America

text: United Kingdom

Subjects
Advertising | Australia | Babies | Birthing people | Bottles | Breast feeding | Breast milk | Breast-milk | Breastfeeding | Breastmilk | Canada | Family | Family Care | Formula | Health | Health Sciences | Health | Health Promotion | Health Services and Systems | Health Services and Systems Not Elsewhere Classified | Infants | International Code of Marketing of Breast-Milk Substitutes | Marketing | Midwifery | Midwifery Not Elsewhere Classified | Mothers | Neonatal and Child Health | Nursing | Nursing Not Elsewhere Classified | Nutrition | Public Health | Public Health (Excl. Specific Population Health) | SDG 10 - Reduced Inequalities | SDG 3 - Good Health and Well-being | Specific Population Health (Excl. Indigenous Health) | Teats | UK | USA | United Kingdom | United States of America | WHO Code | Women's and Maternal Health |

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Identifiers
  • DOI : 10.26183/16E1-K124
  • Local : research-data.westernsydney.edu.au/published/05c766e00b6211f097e7dfb61691fdef