This dataset includes social maps of healthy eating campaigns in Australia showing the positions of stakeholder groups, the extent of ambiguity in healthy eating campaigns and impact, particularly on consumers, of these positions and ambiguities. Also included are media analysis, surveys, interviews and experiments.
Submitted: 27 04 2011
Data time period:
1 January 2005 - 31 December 2006
Commerce, Management, Tourism and Services | Marketing | Medical and Health Sciences | Public Health and Health Services | advertising | ambiguity | consumer | credibility | food | nutrition message | obesity | perceptions |
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