Brief description
The Shell Collection (donated by Shell Australia to the National Motor Museum in 2009) includes 23 examples of petroleana documenting the history of the Shell Motor Company in Australia. This collection includes examples of collectibles such as petrol cans and tin signs.Significance
The London-based Shell Transport and Trading Company was one of the earliest fuel suppliers in Australia. Prior to the arrival of the first Shell tanker containing kerosene in 1901 Rockefeller's Standard Oil had a monopoly. Australia was a natural market for an oil company, since the vast distances and relative prosperity meant that there was high per-capita car ownership. [np] This collection documents the changing way that Australians travelled around the country - from early days when petrol was purchased in cans from a General Store or Blacksmith to the advent of petrol pumps and service stations. In 1951, Shell was the first in Australia to introduce single-brand service stations.Data time period: 1915 to 1987
Spatial Coverage And Location
text: Australia
Subjects
Advertising signs |
Garages |
Garagiana |
Marketing |
National Motor Museum, South Australia |
Petrol cans |
Petroleum products |
Petroliana |
Road vehicles |
Shell Australia |
Shell Motor Company |
Shell Transport and Trading Company |
Signage |
Tin Signs |
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Identifiers
- Local : NMM 15
