[Cite as http://purl.org/au-research/grants/arc/DP120103352]
Researchers Dr Ulrike Gretzel; Prof Sara Dolnicar
Brief description The tourism industry is vulnerable to external shocks, such as the 9/11 terrorist attacks, Severe Acute Respiratory Syndrome (SARS) and the Global Financial Crisis, all of which led to immediate and substantial drops in tourism demand of between 4 per cent and 55 per cent. This project investigates a new way of reducing this vulnerability well in advance of disasters occurring: targeting the segment of disaster-resilient tourists.
Funding Amount $200,000
Funding Scheme Discovery Projects