Public health communication strategies to reduce population smoking prevalence [ 2016 - ]

Research Grant

Researchers: Prof Melanie Wakefield (Principal investigator)

Brief description This research program will investigate the potential for and impact of advanced tobacco control policies in reducing population smoking prevalence. My research will assess the effects of tobacco taxation, further tobacco marketing restrictions and mass communication strategies on smoking attitudes and behaviours. I will also extend the methods and measures I have developed in tobacco control to improve health communication in obesity prevention and alcohol harm prevention.

Funding Amount $753,300.00

Funding Scheme Research Fellowships

Notes Research Fellowship