Research Grant
[Cite as https://purl.org/au-research/grants/arc/LP0562206]Researchers: Danielle Navarro (Chief Investigator) , Michael Lee (Chief Investigator) , ARC Linkage Grant LP1701000985 (Funded by) , Dr Marisa Maio Mackay (Partner Investigator)
Brief description Psychological User Profiling in the Telecommunications Industry. Recording user behaviour allows businesses to learn about their customers. This is particularly important in telecommunications, since the core business involves a large number of users who vary considerably from one another. This project combines psychological insights with modern statistical methods to develop a psychologically plausible user profiling framework, accounting for the idiosyncratic usage patterns of customers, and the way in which they change over time. The profiles will be tied to marketing prospects through interviews and surveys. Applied benefits include the ability to predict, understand and act upon user behaviour. The project also adds substantially to theories of memory, individual differences and decision-making.
Funding Amount $150,000
Funding Scheme Linkage Projects
- PURL : https://purl.org/au-research/grants/arc/LP0562206
- ARC : LP0562206