�Percent Daily Intake� versus �Equivalent Walking Time�: making sense of the kilojoules on food and drink labels [ 2011 - 2013 ]

Research Grant

Researchers: A/Pr Owen Carter (Principal investigator) ,  Mr Brennen Mills ,  Mr Iain Pratt

Brief description We have already established through a series of eight qualitative focus groups plus a pilot survey using a convenience sample that the Equivalent Walking Time (EWT) food label is considered more informative, useful, and difficult to ignore than other labelling systems. As such we now seek to test the EWT against other labelling systems in a more objective and robust fashion, using a much larger, representative sample.

Funding Amount $AUD 108,350.28

Funding Scheme NHMRC Project Grants

Notes Standard Project Grant