New consumer warnings to counter reassurance based tobacco marketing [ 2018 - ]

Research Grant

Researchers: Prof Melanie Wakefield (Principal investigator) ,  A/Pr James Thrasher ,  A/Pr Sarah Durkin ,  Dr Emily Brennan ,  Prof Janet Hoek

Brief description This research will use consumer feedback to develop warnings about tobacco product attributes (e.g. cigarette filters, ‘smooth’ taste) that mislead smokers about the harms of smoking. We will assess smokers’ responses to these warnings, compared to current warnings on tobacco. The study will use a survey, group discussions, rating scales and an experiment with a follow-up to determine warnings with the greatest potential to correct persistent faulty beliefs about the harms of smoking.

Funding Amount $974,713.00

Funding Scheme Project Grants

Notes Standard Project Grant