Research Grant
[Cite as https://purl.org/au-research/grants/arc/DP0208139]Researchers: Prof Robin Shaw (Chief Investigator)
Brief description Modelling the Diffusion of Innovation in Marketing Research. This project will identify and explain the utilisation of marketing research in Australian organisations. The major (but not exclusive) focus will be the diffusion of Internet-based marketing research innovations. Previous studies of marketing research have been limited, through focussing on only one sector (such as tourism) or aspect of usage, or by using small samples, or by excluding important Internet innovations or managerial evaluations. This project will investigate the diffusion of marketing research across many industrial sectors, over several years. The project will yield "benchmarking" benefits of immediate value, and enduring benefits through the continuing evaluation of innovative research practices.
Funding Amount $50,000
Funding Scheme Discovery Projects
- PURL : https://purl.org/au-research/grants/arc/DP0208139
- ARC : DP0208139