Brief description
An evidence base of media consumption and information channel preferences to help inform media and communication strategies targeting Indigenous Australians. Further information is available on http://www.finance.gov.au/advertising/Full description
Indigenous media consumption data - Datfile opens with SPSSIndigenous media consumption data - Datafile opens with Excel
Indigenous media consumption data variable list - A list of variable names and codeframes to be used in conjunction with .sav or .csv datafile 'Indigenous media consumption'
text: http://www.ga.gov.au/place-names/PlaceDetails.jsp?submit1=GA1
Subjects
aboriginal |
advertising |
communications |
government |
indigenous |
indigenous language |
information campaigns |
language proficiency |
media |
media consumption |
media planning |
research |
strategic planning |
torres strait islanders |
User Contributed Tags
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Identifiers
- Local : media-consumption-and-communication-preferences-of-aboriginal-and-torres-strait-islander-audiences
- URI : data.gov.au/data/dataset/865284ee-86d4-465b-856a-90fec0d2f883
