Brief description
The McCormick Foods Australia collection comprises a Ford T-Model truck used to promote sales of Aeroplane Jelly. Emblazoned with a logo, and loudly broadcasting the Aeroplane Jelly jingle, it was a common sight at food fairs and advertising 'stunts' throughout the 1980s. It was placed into storage in 1988.Significance
'Bert' Appleroth developed Aeroplane Jelly from a backyard business into one of Australia's largest family-operated food manufacturers through the clever use of advertising gimmicks. In the process he also made Aeroplane Jelly a part of Australia's folk-lore alongside the FJ Holden, lamingtons and Vegemite. Aeroplane Jelly was acquired by the Baltimore-based McCormick Foods Australia in 1995.User Contributed Tags
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Identifiers
- Local : nma-collection-135
- URI : www.nma.gov.au/collections-search/results?search=adv&ref=coll&collname=McCormick+Foods+Australia+collection
