Mass media and tobacco policies to reduce smoking prevalence [ 2011 - 2015 ]

Research Grant

Researchers: Prof Melanie Wakefield (Principal investigator)

Brief description Professor Wakefield's research program will investigate the impact of mass media campaigns and tobacco control policies on reducing population smoking prevalence. Her research will assess the effects of mass media campaigns, especially in low socioeconomic groups, and in low to middle income countries; the effects of plain cigarette packaging on the sensory experience of smoking; and the impact of advanced policies on tobacco marketing and cigarette pack labelling on smoking attitudes and behaviour.

Funding Amount $AUD 727,685.59

Funding Scheme Research Fellowships

Notes Research Fellowship