Harnessing the power of elite sport sponsorship to promote healthy eating by young adults [ 2016 - 2019 ]

Research Grant

Researchers: Dr Helen Dixon (Principal investigator) ,  A/Pr Jeff Niederdeppe ,  Dr Bridget Kelly ,  Ms Kathy Chapman ,  Prof Melanie Wakefield
View all 6 related researchers

Brief description Concerns have been raised about the role of unhealthy food sponsorship of elite sport in promoting unhealthy diets to vast numbers of the public, including young adults who are avid spectators of sport. This innovative project consists of two studies which systematically investigate the utility of alternative, health-oriented sport sponsorship models and counter-advertising strategies in promoting healthier diets among young adults.

Funding Amount $AUD 307,722.28

Funding Scheme Targeted Calls

Notes Preventing Obesity in 18-24 Year Olds