Globalising the magic system: a history of advertising industry practices in Australia 1959-1989 [ 2012 - 2014 ]

Research Grant

[Cite as]

Researchers Dr Sean James Nixon; Prof Linda Marie Brennan; Dr Robert Adam Crawford; Prof John Graham Sinclair; Prof Susan Smulyan

Brief description Some 40,000 Australians are employed in advertising or related industries. But who are they and how do they come up with the campaigns we see on television? Given the impact of globalisation on the industry, exactly how Australian is the Australian advertising industry.

Funding Amount $444,000

Funding Scheme Discovery Projects

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