Effects of current and plain cigarette package design on smokers cigarette evaluation [ 2010 - 2015 ]

Research Grant

Researchers: Prof Melanie Wakefield (Principal investigator) ,  A/Pr Sarah Durkin ,  Dr David Hammond ,  Prof Marvin Goldberg ,  Prof Simon Chapman

Brief description This project proposes to better understand the role of cigarette pack design on consumers' judgements that some cigarettes are safer than others. Three experimental studies are proposed, which will evaluate the influence of pack branding and colours, the potential impact of plain packaging, and the effect of larger size health warnings on consumer perceptions of cigarette health risks.

Funding Amount $AUD 654,339.54

Funding Scheme NHMRC Project Grants

Notes Standard Project Grant