Research Grant
[Cite as https://purl.org/au-research/grants/arc/DP210100137]Researchers: Associate Professor Cassandra Chapman (Chief Investigator) , Peter Popkowski Leszczyc (Chief Investigator) , Ernan Haruvy (Partner Investigator) , Greg Allenby (Partner Investigator) , Hyowon Kim (Partner Investigator)
Brief description Optimal Fundraising Design in a Competitive Market: A Unifying Framework. Increased competition from over 57,000 registered charities and a recent 6% decrease in individual donations, have increased the need for charities to improve their fundraising strategies. This project aims to develop a comprehensive framework – based on theories from marketing, psychology, economics, sociology, and philanthropy— and develop novel methodologies to determine effective charitable fundraising strategies in a competitive marketplace. Key outcomes will include the theoretical model, and tests using conjoint choice-experiments, controlled field experiments and 10 years of giving data from 4 million Australian donors. These outcomes will enhance fundraising practice, ensuring charities can better serve the Australian public.
Funding Amount $161,000
Funding Scheme Discovery Projects
- PURL : https://purl.org/au-research/grants/arc/DP210100137
- ARC : DP210100137