[Cite as http://purl.org/au-research/grants/arc/DP140101503]
Dr Thomas Apperley
Dr Justin Clemens
Prof John Frow
Brief description Avatars and Identities. The avatar, a virtual representation of its user, is the key element of interface technology for everyday computer use in the twenty-first century. While specialist aspects of the avatar have received intensive attention from the technology industries and scholars, the focus of the work to date has been on the technical efficiency of the interface, rather than understanding the full social implications of its use. Through a historical, ethnographic and critical analysis of the role of the avatar, in consultation with industry, this project offers a unique opportunity to develop a wider perspective that will contribute to an understanding of the uses and policies for the digital economy.
Funding Amount $170,000
Funding Scheme Discovery Projects
View this grant in the ARC Data Portal