The dataset contains an academic review of theoretical sun protection social marketing campaigns. It includes best practice guidelines for sun protection campaigns and a literature review of sun protection behaviour and knowledge. Also included is formative research to assess and evaluate the effectiveness of previous sun protection campaigns on attitudes and behaviour together with a comprehensive social marketing plan for sun protection campaign for CCNSW.
Submitted: 27 04 2011
Data time period:
1 January 2005 - 31 December 2008
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