Full description

This dataset presents results from a doctoral study examining how university students (18 to 25 years) perceive and decode online violent extremist messages, including the content's perceived effectiveness. Relying on a mixed methods research design, data was collected using two identical incentivised online surveys targeting a sample of Macquarie University students (N₁= 64, N₂= 185) in Sydney, Australia.

The findings confirm that audience perceptions of what constitutes online violent extremist content far exceed the scope of academic perceptions of the term and are strongly influenced by online salience transfer, shifts in media coverage, and the passage of time. Content effectiveness is strongly determined by the content’s capacity to illicit mostly negative emotive responses.

Important notes:

1) Q9, Q10, and Q13 are referred to in the associated journal article as Q1, Q2, and Q3.
2) Ideological salience (quantitative) is referred to in the associated journal article as Q4.