Communicating health: optimising engagement and retention using social media [ 2016 - ]

Research Grant

Researchers: A/Pr Catherine Lombard (Principal investigator) ,  Prof Helen Truby (Principal investigator) ,  A/Pr Mike Reid ,  Dr Claire Palermo ,  Dr Megan Lim
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Brief description In order to impact on health, young people need to be engaged and retained in health interventions. The application of social media to engage, retain and promote health behaviour change in this target group has enormous potential but is poorly researched. This project will engage young people of all incomes and education from across Australia and assess their attitudes and behaviours and determine most effective social media content and delivery to optimise engagement and retention.

Funding Amount $950,060.00

Funding Scheme Targeted Calls for Research

Notes Preventing Obesity in 18-24 Year Olds