Data

Australian Farmed Barramundi: Product and Market Development Data Collection

University of the Sunshine Coast
Lawley, Meredith
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ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rfr_id=info%3Asid%2FANDS&rft.title=Australian Farmed Barramundi: Product and Market Development Data Collection&rft.identifier=usc.edu.au/collection-4&rft.publisher=University of the Sunshine Coast&rft.description=This collection contains a number of datasets relating to research in creating priority outcomes for Australian Barrimundi Farmers Asssociation members to better reposition their product on the domestic market. The collection includes transcripts of interviews, survey data, sensory analysis and focus group sessions from across the value chain, including producers, retailers, consumers and chefs. The research also included in-store testing of branding and point of sale material, as well as interviews with fishmongers on the value of recipe cards. Commissioned by Australian Seafood CRC. Investigators: Meredith Lawley (USC), Evan Douglas (USC), Dawn Birch (USC), Wendy Spinks (USC) and Joanne Freeman (USC).&rft.creator=Lawley, Meredith &rft.date=2012&rft_rights=Access to the data is restricted. All enquiries regarding access to the data should be addressed via email to Associate Professor Meredith Lawley.&rft_subject=barramundi&rft_subject=consumer behaviour&rft_subject=MARKETING&rft_subject=COMMERCE, MANAGEMENT, TOURISM AND SERVICES&rft_subject=Aquaculture&rft_subject=AGRICULTURAL AND VETERINARY SCIENCES&rft_subject=FISHERIES SCIENCES&rft.type=dataset&rft.language=English
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Access to the data is restricted. All enquiries regarding access to the data should be addressed via email to Associate Professor Meredith Lawley.

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Full description

This collection contains a number of datasets relating to research in creating priority outcomes for Australian Barrimundi Farmers Asssociation members to better reposition their product on the domestic market. The collection includes transcripts of interviews, survey data, sensory analysis and focus group sessions from across the value chain, including producers, retailers, consumers and chefs. The research also included in-store testing of branding and point of sale material, as well as interviews with fishmongers on the value of recipe cards. Commissioned by Australian Seafood CRC. Investigators: Meredith Lawley (USC), Evan Douglas (USC), Dawn Birch (USC), Wendy Spinks (USC) and Joanne Freeman (USC).

Issued: 2012

Created: 2009

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Subjects
Agricultural and Veterinary Sciences | Aquaculture | Commerce, Management, Tourism and Services | Fisheries Sciences | Marketing | barramundi | consumer behaviour |

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Identifiers
  • usc : 11126481670002621
ACN 633 798 857