ATO Web Analytics July 2013 to April 2014

Brief description

A range of web analytics data from the ato.gov.au website from 1 July 2013 to 30 April 2014.

Full description

Browser by month and traffic source - July 2013 to April 2014 - Browsers used to access the ATO website from July 2013 to April 2014. Data is broken down by month and by traffic source (internal or external).
Entry pages by month and traffic source - July 2013 to April 2014 - Starting (entry) pages for the ATO website from July 2013 to April 2014. Data is broken down by month and by traffic source (internal or external).
Entry referrers by month and traffic source - July 2013 to April 2014 - Websites linking to ato.gov.au (entry referrers) that were used to access the ATO website content from July 2013 to April 2014. Data is broken down by month and by traffic source (internal or external).
Exit pages by month and traffic source - July 2013 to April 2014 - Pages on which users left the ATO website (exit pages) from July 2013 to April 2014. Data is broken down by month and by traffic source (internal or external).
Local keywords (top 100) by month and traffic source - July 2013 to April 2014 - Keywords and phrases used in the ATO website search engine from July 2013 to April 2014. Data is broken down by month and by traffic source (internal or external).
Operating System (platform) by month and traffic source - July 2013 to April 2014 - Operating system used to access the ATO website from July 2013 to April 2014. Data is broken down by month and by traffic source (internal or external).
Pages by month and traffic source - July 2013 to April 2014 - Pages viewed on the ATO website from July 2013 to April 2014. Data is broken down by month and by traffic source (internal or external), and includes Views, Visits and Average Viewing Time (in seconds).