Food and drink company sponsorship of children's sport: publicity or philanthropy? [ 2009 - 2011 ]

Research Grant

[Cite as]

Researchers Prof LA Baur; Prof A Bauman; Dr B Smith; Ms K Chapman

Brief description Currently food and beverage company sport sponsorship in Australia has not been analyzed or regulated. The proposed research will incorporate both of these neglected areas by determining current patterns of food company sponsorship and by driving new programs and policies to support sporting organisations in promoting children's health in a consistent fashion. This study will challenge commonly held assumptions and social norms relating to the value of food company sponsorship, which is classically viewed as good corporate behaviour, but may in fact have adverse health effects.

Funding Amount $290,000

Funding Scheme Linkage Projects

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